REFRAMING THE REVERSE LOGISTICS OF ELECTRICAL AND ELECTRONIC WASTE AN OPPORTUNITY FOR NEW BUSINESSES

Autores: CAMPOS, T.R.T; FONSECA, M.V.A; MORAIS, R.M.N.

Veiculo: ISWA 2014 # São Paulo-Brasil Solid Waste World Congress

Ano: 2014

Tipo: Artigo

Resumo: The Solid Waste National Policy (SWNP) established by Law 12.305, of August 2nd, 2010, and regulated in December of the same year, indicates advances in the solid waste management in Brazil. The main one is the shared responsibility for the lifecycle of products, operationalized through the reverse logistics system. This system seeks the restitution of solid wastes to the business sector for their reuse in the production chain. In the business world, environmental issues are starting to be indispensable, making companies use new technologies and encouraging the ecodesign (development of products, processes or services with reduced environmental impact) to spare energy and natural resources. It is a way of creating more value and causing less environmental impact by not generating waste. In the treatment of solid wastes, the “non generation of waste” is a priority measure according to the determinations of the SWNP, which also stimulates the incorporation of non-virgin raw materials in the production process. The increased consumption of electrical and electronic products requires increasingly complex studies of these markets, in particular of their production chains, especially their waste management. Therefore, it is important to assess the problems arising from these wastes in a systemic and integrated view. The approach of industrial symbiosis includes the flow of materials and energy through local and regional economies, involving traditionally separate industries in a collective setting for competitive advantage by promoting the physical exchange of materials, energy and byproducts. To use the principle of this system is an innovative way to face the great challenges of the reverse logistics of waste electrical and electronic equipment (WEEE) in the country, which reside in, among others: the estimates of increasing these wastes volume; the lack of infrastructure in the collection up to the difficulties of recycling and improper disposal; the limited liability of the industry; the high costs of logistics in a country of continental extension; lack of specialists; and advanced technology. At this juncture, there is a demand to implement an efficient model of reverse logistics. Thus, in order to operationalize this system, the proposal of implementing a corporate portal – the WNBBr, Waste Network Business Brazil – arises, directed towards the exchange of knowledge and information and business opportunities within the industrial waste generated throughout the production cycle of EEE in the country.

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